Lance Gross As The New Face of SoftSheen Carson

SoftSheen Carson partners with actor Lance Gross for new digital campaign.
While Lance will help men look their best, he’ll also be setting up dates for a few of them with the company’s “Work Ur Magic” virtual Facebook dating game. Contestants will be given 6 minutes to impress a lady of the actor’s choice.
“It’s fun,” says Lance to Black Enterprise Magazine. “I introduce them to a young lady and they work their magic. Being smooth is a big part of the contest.”
The winners of this competition will win a trip for four to Las Vegas. For more info on Magic Shave and the “Work Ur Magic,” head over to the company’s Facebook page.
https://www.facebook.com/Magic